Loading... Please wait...
  • My Account

Blog - Liquidation

Nike walks its own path

Posted by

Nike made an important decision this month about its future relationship with online retailer Amazon. After a two-year test program, Nike has decided it will no longer sell directly to Amazon. Now, why would any major apparel brand want to break ties with Amazon? It is the leading online retailer in the United States? Though this may seem like an unusual development, it was not totally unexpected. Nike initially made some significant demands of Amazon, including offering the platform a limited amount of products and making demands on how the goods were presented and priced. Nike dictating to Amazon how it sells its goods? It may sound crazy, but Nike did just do it.

Nike inhabits a very unique position in the retail environment. It’s one of the most recognized brands in the world, and they do not need to rely on a single retailer for generating sales. They can and do dictate just what and how their brand is sold, and they are in a position to walk away from any major retailer. Just how big of a hit to Nike’s bottom line this decision will be, no one can say at this point. What is certain is that the company plans to make up the loss in revenue by increasing direct to consumer sales. Nike feels that it can generate more profits and higher brand loyalty when a consumer purchases directly from Nike rather than via a third party. It all boils down to controlling the perception of the brand, and Nike knows a heck of a lot about building brand loyalty.

Who stands to gain in this situation? Nike obviously thinks is will, but also independent retailers stand to gain. With Nike cutting off the flow of goods to Amazon, this leaves a fairly significant gap in the marketplace at Amazon. Consumers may decide to still do their shopping on Amazon for their Nike needs and shop instead with third-party sellers. This means increased sales for Nike products with the possibility of better margins with less competition.

It’s a significant risk for any brand to divorce themselves from a major retailer like Amazon, but if anyone can do it successfully, its Nike.

Foxliquidation offers a wide array of athletic apparel and other sporting goods from leading brands like Nike, Under Armor, North Face, Puma, and more. Check out our Men’s Sport and Ladies Sport categories for more of our offerings.       

The 2019 holiday season starts now!

With October now squarely in the rear-view mirror, it’s time to start prepping for the holiday season. We at Foxliquidation tell our customers every year plan ahead and get an early start, and this year is no exception. Quite the contrary, there are variables in play this holiday season that make it even more essential than ever, including a shortened [...]

Read More »

Rumors of Toys R Us' demise have been greatly exaggerated

Our regular readers may recall our look last year at the final days of the once-dominant toy retailer Toys R Us'. 2018 marked the end of an era as the 70-year-old company was forced into bankruptcy after several failed attempts to salvage the faltering chain. A little over a year later and things are looking up for the brand, it's far [...]

Read More »

Late to the game but not to be ignored

The big names in brick and mortar retail have, for the most part been in the online retail game for the best part of two decades and have come a long way since their early years in online retail.Here's your throwback photo of the day, Target.com circa 1999.convenient solution to satisfy your shopping needs. So let's be honest here. [...]

Read More »

Selling to help others

Our regular readers know that we dedicate an extensive amount of time each week talking about important subjects related to buying and selling liquidation merchandise. What and when to buy, how to market your goods, where to sell and how to maximize your profits. Selling liquidation can change your life in a lot of positive ways, but it can also [...]

Read More »

The Real Real is the real deal.

Regular readers may recall us mentioning the Real Real before as a part of your multiplatform online sales strategy but we thought it was high time for a deeper examination. There have been lots of new developments with the company recently. Most notably a successful initial public offering earlier this year, but what has turned this online consignment business into [...]

Read More »

The latest developments from the trade war front

Developments in the China trade war have been unfolding rapidly over the last few weeks, so I thought It would be an excellent time to reexamine the current state of affairs. Retailers have been bracing for some time now for the List 4 tariffs, slated to take effect September 1st this round, in particular, has caused some sleepless nights [...]

Read More »

Is it time to freshen things up?

When was the last time you had a McDonald’s hamburger? Has it been a few months or years perhaps? If so, you are not alone, the golden arches have lost some of their luster. Over the last decade, McDonald’s has seen a steady decline in sales and market share as newer players have entered the fast food arena and [...]

Read More »

We highlight this week some old features and some new features of Foxliquidation.com

Today we are going to spotlight two valuable tools our site offers and to explain what they do and how to use them to your best advantage. The first is something old, but if used properly, can be an invaluable tool to lock down that merchandise you need. The second is something new to the site, and it’s a [...]

Read More »

A closer look at one of the apparel industries leaders

Apparel resellers who want to stay on top of their selling game, need to keep a careful eye on the fashion industry, so they know where the apparel market will be going next. It’s just like driving, best to know what’s on the road ahead and to know what’s around that next bend. So today we are going to [...]

Read More »



View all categories

Recent Updates

Connect with us