Posted by Alex Jackson on 26th Jan 2018
Why should you consider selling plus size merchandise? Many sellers dismiss this category for various reasons maybe assuming that it’s a niche market with little demand. Just how niche is the plus size clothing industry? Try over 20 Billion and growing! Not exactly niche. So what is the story with plus size and what do you as a seller need to know about this top performing category?
Demand is strong and growing- There are a lot of variables effecting demand, one simple explanation is the United States could stand to lose a few pounds. The United States leads the world in obesity rates chalk this up to factors like lifestyle, diet and genetics. Americans are simply not as physically active as they were decades ago and this sedentary lifestyle is a large contributing factor to this increase. The rest of the world is following suit and the world is getting bigger. According to NPR, “Overweight people in developing world outnumber those in rich countries.“
Lack of selection in most stores- Many traditional retailers have sadly ignored or simply payed lip service to this segment of customers, stocking the bare minimum of plus size options at any given store location. Little or no stock means frustrated customers who invariably turn to either a specialty retailer or online to find what they are looking for. That’s where you as an independent retailer comes in. You can easily customize either your boutique or online store to easily fill this demand for plus size items. Being an independent retailer frees you from these age-old industry practices and biases.
That uncomfortable feeling- This is a fairly basic issue that seems to escape most retailers. Your goal should be to create a warm and inviting environment in which all of your customers feel welcome. So why would any retailer segregate plus size clothing in their stores? Plus size consumers are tired of being treated differently and have elected to take their dollars elsewhere, to either boutique retailers that understand their needs or to online retailers that don’t treat them differently.
The plus size consumer is willing to spend!- the plus size consumer also suffers from another long held industry bias, plus size people do not buy clothing. Of course they don’t if you’re not stocking their size! Plus size merchandise actually commands a higher premium than many other categories. It’s a simple issue of supply and demand there are too few size options in most traditional retailers driving up price and demand thru alternate channels like boutiques and online meaning you can reap the rewards.
The past few years has seen a rapid increase of labels that cater specifically to the plus size market and many of the well-established labels have started to take note expanding their offerings past that size 16 where their lines used to stop. It’s now your turn to get in on the growth of this top selling category.
At foxliquidaiton.com, we stock Branded Plus Size merchandise which usually sells faster and with a higher profit margin than traditional sizes.