Posted by Alex Jackson on August 23, 2019
Regular readers may recall us mentioning the Real Real before as a part of your multiplatform online sales strategy but we thought it was high time for a deeper examination. There have been lots of new developments with the company recently. Most notably a successful initial public offering earlier this year, but what has turned this online consignment business into a wall street darling?
The Real Real‘s success can be attributed to a couple of key factors. For starters, it effectively managed to dispel the used stigma and turned shopping secondhand into a selling point. The pitch goes something like this; you’re not buying used, instead your buying gently loved high-end designer brand goods at a fraction of retail and helping to save the environment. Good pitch, right? You’re doing your part to help out the environment while getting a gorgeous designer purse a win-win scenario in any consumers book. Now the second factor of the company’s success relies on A fundamental concept… trust. In this technologically driven age, trust seems to be in short supply. It’s becoming increasingly difficult for an already flustered with options consumer to tell the real deal from the fake. It’s an age-old problem if there is money to be made in emulating a product, then someone can and will do it, and this is especially problematic in the field of consumer luxury goods. Sure, you can find that occasional Fendi bag out in the wilds of local consignment or thrift shops but how do you know that this bag didn’t come out of a knockoff shop? You may be able to spot a few telltale signs, but some knockoffs are so good that only an expert can tell. That’s selling point number two for the Real Real; it’s the trust factor. Each and every item is being authenticated by a professional who’s sole purpose is to separate the real deals from the fakes. The importance of this cannot be overstated when hundreds if not thousands of dollars are at stake in any given transaction.
The platform has been growing in leaps and bounds, and it’s taken the increasingly common step of moving from click(online only) to brick and click. The Real Real is opening storefronts in multiple cities including New York and Los Angeles to both source new merchandise and to sell face to face. Now let’s get back to you and your business. You know that you can get the real deal in terms of high-end luxury goods for resale from Foxliquidation.com but should you be marketing these goods for sale using the Real Real? We think so, it gives you access to a clientele that is willing to spend some real money on real luxury goods, and you don’t have to fear the dreaded all caps THIS IS FAKE! email. The Real Real has become the real deal, so it’s time to give it a try for selling your high-end luxury goods.