Posted by Alex Jackson on June 07, 2019
I read an article the other day about e-commerce that was first published in 2015 and one line, in particular, made me laugh. The article described online sales via mobile devices as slow and cumbersome, making up a tiny percentage of total online sales. Can you believe that? Just four short years ago! Fast forward four years and mobile transactions are now just shy of 50% of all e-commerce sales. Times change fast in this technology-driven era, you have to adapt quickly or risk falling by the wayside, and this is something every reseller needs to always keep in mind. What resellers also need to be aware of is that the same holds for their preferred selling platforms. There’s no question that online sales continue to grow, but how and where these sales take place may be changing. A few weeks ago, we looked at Facebook and its planned changes to their marketplace that will put them in direct competition with retail sites like Amazon and eBay. Now we hear from clothing centric Poshmark that they are launching a new home goods category. This home goods category will include items like Bedding and bath, Accent pieces, wall art, party supplies, holiday decor and storage, and organization. This may come as some very welcome news for resellers who specialize in these types of items and who may find the Poshmark user-friendly interface and buyer paid shipping to be quite appealing to them.
So why are both Facebook and Poshmark branching off into different avenues of retail? It’s simple there’s a lot of money at stake, and just maybe some chinks in the preverbal armor have emerged at the well-established online retail giants like Amazon and eBay. These two, in particular, have been the go-to selling platforms for resellers for so long now it’s hard to imagine a time without them. Yet both platforms have made changes in recent years that have alienated some resellers and its only human nature to be on the lookout for different or better options. In short, your preferred selling platforms are not immune to the march of time either, and they also need to adapt and change with the evolution of e-commerce.
How do you as a reseller protect yourself from a potentially disruptive change in the e-commerce playing field? Simple! It’s the same advice we give time and again make sure your sales are diversified! Sell on as many platforms as possible and always be on the lookout for any potential shakeups from existing or new potential e-commerce players.
One final word on Poshmark, if you’re currently selling or just Posh-curious at this point, now is a great time to get in on the ground floor of their new home goods category. Foxliquidation offers a wide assortment of home goods items that can be found in categories like: