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The fast and furious changes at eBay

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If you haven’t noticed eBay has been on quite a tear this year rolling out a lot of updates and policy changes so you can be forgiven for missing a few of these. Traditionally eBay would only roll these out twice a year in their spring and fall seller updates but this year we have seen a pretty drastic move away from this model. In a lot of ways this is a positive break with tradition after all if something is broken or needs improvement do you really want them to only make these adjustments twice a year? So what exactly has been going on and what do you need to be aware of?

Promoted listings expanding to single items- When eBay initially rolled out the promoted listing option this was exclusively for multiple item listings Now it’s moving out to those single items as well. This is a great way to promote those single high dollar items you need to attract more eyeballs to in order to clinch that sale.

Pricing guidance- This is a nice little feature found under the growth tab which enables you to get real time pricing guidance on where your merchandise stands in comparison to your competitors as well as providing information on trends in pricing.

Pay now!- So it seems that eBay is as fed up with deadbeats as most sellers are. They have been making some tweaks to payment forcing buyers in a lot of instances to confirm and pay immediately. Getting paid faster yea that’s a change I can really get behind!

Best offer option- eBay has also been tweaking its best offer option a bit in an attempt to increase the dialog with that potential customer.

No revision without product identifiers- Starting this month you will no longer be able to revise or relist an item without a product identifier this will also roll out to good till canceled listings the following month. eBay has been putting a great deal of emphasis on this recently with good reason. UPC’s and other unique product identifiers are essential for consumers doing comparison shopping not to mention their importance to search engines.

Keep it on the site- We saw eBay address this to a limited extent back in the spring but it sounds like they are taking it a step further now by starting to hand out 1 week bans for infringement I.e. taking the sale off the site. What do you do if a customer suggests a sale off the site? Politely decline and keep that transaction on eBay it’s not worth the aggravation of a potential short term ban plus you have zero recourse if there turns out to be an issue with the transaction.

What else is coming down the pipeline? Well we have heard rumors of image recognition but more than that who can say, but chances are we will hear about it more than twice a year in future. 


 

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