Posted by Alex Jackson on 3rd Mar 2017
It’s a fairly common question to the eBay seller maybe you just had a bunch of listings end yesterday and you’re wondering should I relist? The answer is yes but… as with most things with eBay there are no simple answers. Relist and relist an item until it sells or simply set it to good until canceled and forget about it? Neither is a good approach, at least not without a tweak or two. Maybe try “sell as similar”? This is another option but again maybe there was a good reason why it didn’t sell in the first place: bad description, photo or simply just listing in the wrong category at the wrong time.
So what is the real difference between relisting and “selling as similar” and when should you use each? Well the big difference boils down to how eBay’s search engine Cassini sees the listing. When you use the relist feature you are taking all the existing information and history both good and bad on a particular item and carrying it forward with the posting. This means if the item did not sell within a month or two this item will be fairly low in the search rankings. At this point a good option would be to try to “sell as similar” but make sure to go over your listing and revise as necessary. Did you skip over a field or two when creating the listing? Forget to put in measurements of an item left out a close up picture of a tag or a design on the item? Chances are a successful revision can lead to a sale. First and foremost, the path to sales starts with creating a listing which includes all item specifics, clear pictures and competitive pricing. There are certain circumstances in which relisting is preferable, for instance when the listing has either a lot of watchers or the listing has multiple items good sales history in this case is a big plus. “Selling similar” while seeming to be the same is quite different and Cassini sees it very differently as well. Selling similar is creating a new item and even if you change nothing in the listing the Cassini search engine will treat it exactly like a brand new item, boosting it in the search rankings. Now this is a big help but again we have to circle back to this important question why didn’t it sell in the first place? Again we need to ask was this an effective listing? Maybe not enough item specifics in the description or perhaps too loaded with irrelevant keywords? Check that listing again before posting and make those needed revisions once every t is crossed and I dotted then go for it.