Posted by Paul Foxson on 22nd Jul 2014
The secret to success in business, any business, is the ability to predict what your clients can ask for, and then providing them at the right price. It’s true for the fashion business as well. It might not be easy though. You’ll have to train yourself to see things from the target client’s perspective.
Facts About Customers
Take a step away from your business. Look at the needs of your client for a change. This is going to help you in the long-term. You’ll have a much better understanding of the kind of wholesale clothing you should offer, because you’ll know what they are likely to ask for. Remember, clients have a lot of options now. If you don’t offer the shoes wholesale, clothes and accessories they need, then they are likely to go elsewhere where their requirements are met. You may also want to look at the stores of your competitors where they are offering wholesale designer clothing for resale. That should give you more ideas.
Keep a track of each customer’s experience. A role playing exercise might help you here if you are facing problems in doing this. Act like you are the customer.