Posted by Alex Jackson on 14th Apr 2017
Does time fly or what? It feels like just yesterday we were covering the fall seller update, all done removing that active content yet? If not, get on it no time like the present. So its spring and eBay is rolling out a new list of changes for sellers, so let’s dig in and see what you need to know for spring of 2017.
The good news
Third party product listing ads are gone- Personally this one was always a head scratcher to me, your selling ads that take your customers off eBay? Sure its revenue but your undermining your core business! Well they will be gone soon and good riddance look for these to disappear May 1st.
Increased shipping supplies coupons- have an anchor store? Well then your quarterly coupon is going to be getting a bit better, its value is increasing from $75 to $150 (starting April 1st). At this point it might be a good idea to talk about these coupons briefly. if you have a store of any level then you are getting these coupons and it’s a use them or lose them deal. Sure the selection is somewhat limited and the prices are a bit high but it’s essentially free packing materials so take it and use it.
Top rated sellers getting new ad dollars- Top rated sellers are getting a $30 quarterly credit to be used for promoting listings think google adwords for eBay.
More advanced shipping tools- Coming this summer its basically customized rates based on your proximity to your buyer’s location plus greater customization on your work days and cutoff times.
More ad dollars are going towards increasing site traffic- Yes eBay will be pumping more cash into promoting the site and drawing in new customers just don’t ask how they are paying for this(hint they aren’t you are with what they are taking away!).
Now the bad news
Final value fees are going up- FVF are going up in several key categories rates range from 4% on most consumer electronics up to 9.15% on categories like clothing, shoes and accessories. While this may sting a bit, it’s not going to put anyone out of business the increase on most categories is less than a ¼ of a percent increase.
Top rated plus final value fee discount slashed- This is by far the worst hit the discount is being cut from 20% to 10% and this also seems like a huge blunder by eBay. Dropping this discount will make a lot of sellers think twice about busting their humps to meet eBay’s ridiculous standards for top rated plus. This could potentially mean longer processing times and shorter return windows neither of which eBay or their customers want.
Tougher top rated plus standards- Not only is eBay slashing the incentive but they are tightening the standards. Sellers will be required to upload valid shipment tracking within the stated handling time for at least 95% of your transactions up from 90%.
What’s the takeaway from this seasons round of changes? Well it’s a few new shiny bells and whistles and a few token freebees in exchange for taking away most of the incentive for maintaining top seller status. Look eBay I get it your loosing revenue by ending third party product listing ads and have to make up the loss somewhere else but to take it from the top seller final value fee discount seems to just be asking for trouble. I am willing to bet we see a quick flip flop on this slash when they realize just how many sellers will decide to just say no to chasing top seller status.
Want a peek into the eBay playbook? Want to know what changes are coming down the pipeline? It’s not difficult, just take a look at their most recent survey. eBay loves surveys you see them all the time before a big decision so what can be gleamed from this new one may raise your blood pressure quickly so please [...]
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