Posted by Alex Jackson on 29th Jun 2018
Jewelry is one of the few things that never go out of style in the world of fashion. No matter how causal fashion may become there will always be a little bit of room for a little bit of bling. It’s that finishing touch, the cherry on top so to speak from necklace, bracelet or earrings that takes a good outfit and gives it that extra wow factor. So what is wowing consumers these days? What do you as a seller need to be aware of to keep your customers happy? For starters, bigger the better, in 2018, bold statement pieces are the thing in necklaces and earrings but also bright colors, not to mention a few throwbacks to years past. So let’s not get distracted by the shiny objects here and jump in and see what’s hot in jewelry for 2018.
Something old and new in earrings- let’s start with the new and that’s supersized earrings. Earrings this year are big and long often combining hoops and tassels into bold statement pieces. Another interesting subsection of the big bold earing look is the single lobe or the asymmetrical earing look. Again it is large and flashy, often incorporating geometric shapes and bright colors. Now for the old pearls, they are back but with a few minor alterations and a bit more pizzazz. Chain or hoop drop pearl earrings are big as are any nontraditional uses of the pearl. Nektar de Stagni a leading designer in contemporary jewelry has a whimsical line of spike covered pearl earrings that perfectly encapsulates the current mood for pears. Consumers want them, they just don’t want them to look like grandma’s pearls.
Color and colorless- So what is hot? Bold colors and also no color. Allow me to explain, this year vibrant colors are everywhere! Big bright colored earrings, rings with colored stones, enameled bracelets, in short, every color of the rainbow is in! But there’s also another trend to follow this year, and that’s the transparent trend. Yes, there is just one word I want to say to you, and that word is plastics. Transparent plastics can be seen everywhere in the form of Lucite bracelets, earrings and necklaces clearly a trend to watch.
Old looks are in- Grandma’s jewelry may not be in, but great grandma’s and older is very much in demand. Victorian era inspired jewelry like cameo’s, brooches and lockets have reemerged as have some far older looks think medieval and gothic inspired pieces with embellishments like crests, lions, and stags anything that gives the feel of power and authority. Trying to reach the millennials and the gen Z crowd? Ethnic and tribal-inspired pieces are the big thing with this age demographic.
All the rules are out the window- so this year we have modern being paired up with the old and ancient. To put it another way, it’s like the 90’s and the 1490’s are meeting up and deciding they can probably work together and make a bold fashion statement. Yes, anything goes in 2018 so don’t be afraid of outlandish pairings as this year it’s totally acceptable.