Posted by Alex Jackson on 10th Jun 2016
Amazon and Ebay the two Titians of e-commerce if you are selling online then you are probably all too familiar with the advantages and disadvantages of both marketplaces. Today we are going to take a look at a few of the newer marketplace websites that have sprung up in the last few years to determine if there are other viable alternatives to Amazon and Ebay or additional sales channels.
Bonanza – With a clean and user friendly interface and ever increasing traffic Bonanza is a good point to start. Those familiar with Ebay will find it quite a refreshing experience how easy it is to create a listing less than 10 fields are required to post an item. What many will really appreciate is you have the ability to import all of your listings from sites like Ebay, Amazon and Etsy and it seamlessly updates pricing and inventory.
Poshmark- The concept behind Poshmark is simple. You have a few dresses in your closet you don’t want, list them on Poshmark a great way to clean out your closet. But there is more here than meets the eye, Poshmark offers both new and used merchandise and their big pitch with new merchandise is up to 70% off retail; what better place to promote your liquidation merchandise? The other big plus for Poshmark is the tight focus of the merchandise, it’s all about clothes and accessories here unlike sites like Amazon or Ebay.
Etsy- This hipster haven touts itself as a global village of handcrafted and vintage items. While the traffic is very respectable and the ease of use is quite a big plus, the narrow focus in this case is working against us. Etsy wants either vintage goods (20+ years old) or handcrafted so unless you are customizing your clothing this may not be a good fit.
Therealreal- Do you cringe or start to pull your hair out every time you get that message from an Ebay buyer “how do I know this is a real insert brand here handbag”. Therealreal may be the solution for those higher end items that may have limited appeal to the ebay community. Therealreal is a designer consignment site you simply send in your merchandise and they authenticate and offer them for sale no listing involved!
Rakuten- Once simply known as buy.com Rakuten has a huge global presence particularly in the Japanese market. But big in Japan does not mean sales, in the USA reports on this marketplace site are mixed at best, low to moderate sales high commissions and monthly fees can be quite off-putting to any reseller.
While Amazon and Ebay still remain the dominant platforms for the near foreseeable future there does seem to be an increasing demand for a viable alternative as these two monsters of e-commerce continue to put the squeeze on the independent merchants. If you cracked eBay and Amazon, consider these marketplaces as additional channels to improve overall sales.