Posted by Alex Jackson on 20th Oct 2017
Do you have an eBay store? Most retailers do, these days free listings promotions are a thing of the past and it gets expensive quickly if you pass over your quota of free listings with your basic account. So most people are probably look into perks associated with an eBay store; more free listings, discounted final value fees and the coupons for packing materials but how much time have you invested in creating your eBay store? It’s there you’re paying for it and it’s a useful selling tool if utilized properly. So what are some of the basic steps that you can take to turn this tool into a sales machine?
Naming your store- this is probably the most commonly overlooked point when creating an eBay store. So back when you first signed up for that store whether it was last month or 5 years ago you gave it a name maybe just your user name or something random. Now ask yourself a question does this name tell your potential customer anything about your business? If you specialize in active wear or swimwear don’t you think it would be helpful if you explained that in your stores name?
Branding the store- This picks up where we left off on point one, you now have a store name that tells the potential customer what they can expect from your store now finish telling your story with a detailed description of your store. Create your own logo or banners it’s really not as difficult as you might think.
Store categories are essential- If you specialize in a number of categories, it help to create your own store categories that best help your customers what they are looking for.If you have not taken the time to create categories for your store you will have default eBay categories which may not best describe your merchandise. If you have a few hundred or perhaps thousands of items how is a person supposed to find an item without flipping thru every page of your listings? Create store categories you can have up to 300 but it’s not necessary to use all 300 especially if your specializing in a particular category of goods. Try and stick to category names that match existing eBay categories as this will make it less confusing to your potential customer.
Urnuts if you are not using your URL- a good percentage of sellers do not have their own website it’s a time and money investment that you may not want to make. So how do you direct people to your store? Well with your store you have a dedicated URL which you can and should start using especially when it comes to social media. Do you use Facebook, Pinterest or twitter? Put that URL on your pins on your Facebook and in your twitter feed your creating that trail of breadcrumbs that potential shoppers can follow back to your store.
Search engine optimization- This is an important part in bringing attention to your store. People are looking for the goods you sell but they may not necessarily start their search on eBay usually this search begins with one of your basic web search engines like google. The goal here is to draw attention to your store using relevant keywords to the merchandise that you are offering. You can load keywords onto your stores homepage and your categories be sure to load them up but make sure they are relevant.
There are loads of other tools that your store offers so once you have tackled these explore some of the other features and better understand this powerful sales tool at your disposal. Again you are paying for it might as well use It!