Posted by Alex Jackson on 6th Dec 2019
With Black Friday and Cyber Monday now behind us, let's take a moment to look at the online sales results. The early projections on total dollar sales for Cyber Monday $9.4 billion. Black Friday's online sales were nothing to complain about, either add another $7.4 Billion for a grand total of 16 billion in online sales in just two days. As much as retailers love these numbers, there is one small problem they now face. They now have to fulfill 16 billion dollars' worth of online sales in a very short period of time.
As total online sales grow year after year, it puts an increasing amount of pressure on an already straining retailer. The fundamental issue boils down to timing, it's one thing to process 16 billion dollars' worth of orders over the course of a few weeks, but when you cram this into one week, it suddenly turns into a monumental task. The maddening part for retailers is that most of these purchases are not necessarily needed the next day. The consumer could probably wait a few days if not a week or more for that purchase. After all, the holidays are still weeks away, but consumers have been conditioned into expecting delivery the same or next business day, and this is a hard habit to now break.
Want to break this consumer habit? Offer an incentive! And this is just what many retailers are now doing. Stores Like Gap and Target have now started to offer a new no-rush style of shipping often with some added incentive like a coupon's or giveaways. Gap's slow ship program ran this year across all of its various brands like Old Navy, Gap, Banana Republic, Athleta, and Hill City from November 27th to December 4th. What was the incentive? The shopper was automatically entered into an hourly raffle for a $200 gift card. Gap has not revealed just how many customers have selected this slow ship option for the chance at the prizes, but it is the third year for this promotion, so it has to be reliving some of that shipping pressure, not to mention creating some positive buzz.
Consumers like fast shipping, but it's not a deal-breaker, they can be convinced to wait a bit if the incentive is right. This helps to take some pressure off retailers and shippers alike who have all been put on the hot seat as a result of online holiday season shopping. Independent retailers should use these same tools whenever possible. It will not work on some sales platforms that monitor your processing time, but if you are running your own online store, it's quite easy to offer your clients a little reward for their patience.
Foxliquidation is your first and last stop for all of your liquidation merchandise needs, offering a wide array of clothing, accessories, and other consumer goods perfect for any type of online or traditional brick and mortar retailer.
Earlier this year, we took a closer look at the growing trend of retailers accepting returns. Not just accepting returns from their stores but from other mostly online retailers who may not have a physical presence In that particular consumer's area. Consumers want fast and easy returns, and the more options they have to make returns, the better. in [...]
Nike made an important decision this month about its future relationship with online retailer Amazon. After a two-year test program, Nike has decided it will no longer sell directly to Amazon. Now, why would any major apparel brand want to break ties with Amazon? It is the leading online retailer in the United States? Though this may seem like an [...]
When you do your online shopping chances are high that your first stop is Amazon. Let's go down the list of reasons for this you've got convenience, prime free shipping, ships fast, and the best deal. Now let's stop and examine this last reason in closer detail and see how well it stands up to scrutiny. The fact is [...]
There’s an odd phenomenon happening right now in the brick and mortar retail world, and it has to do with returns. Once upon a time, retailers cringed at the thought of returns and did their best to discourage them. Now not only are they encouraging them, but they are also going out of their way to accept returns from [...]
The prescription to fight flagging sales that many retailers in the apparel world have embraced recently is the subscription program. In recent months a large swath of brands such as Banana Republic, Urban Outfitters, Ann Taylor, American Eagle, and Vince have all announced plans to launch their own clothing rental programs. What's behind this move by so many big players [...]
There is no doubt that traditional retail is changing at a rapid pace. The headlines of one major retailer after another shuttering location after location is inescapable. What is far too often overlooked in these negative headlines is what happens next? What is happening right now is very interesting, and far from being a retail apocalypse, it's more of a [...]
Why should you consider selling plus size merchandise? Many sellers dismiss this category for various reasons maybe assuming that it’s a niche market with little demand. Just how niche is the plus size clothing industry? Try over 20 Billion and growing! Not exactly niche. So what is the story with plus size and what do you as a seller [...]
Mass merchant brick and mortar retailers have been struggling to redefine their identity in the day and age of internet retail. It’s becoming harder and harder to lure that consumer away from their smartphone or ipad and back into an old fashioned brick and mortar retailer. So what’s the solution to this problem? Well Nordstrom has decided to take a novel [...]