Posted by Alex Jackson on 15th Jun 2018
The Handbag industry has seen some very dramatic changes in recent years. The competition has been fierce, well established industry heavyweights have had their sales battered by missing out on consumer trends and there’s been plenty of fresh faces in the market ready to pick up the slack. So what is going on in the handbag world these days? Well there are a few key trends you as a seller need to know to deliver just what your customer desires.
Bags are brighter and funkier- Gucci has done a superb job in recent years tapping into younger consumers. Roughly 50% of Gucci’s sales in 2017 came from consumers younger than 35. What’s the appeal? Certainly not affordability! Your bare bones starter bag will set you back roughly a grand! The appeal is they are marketing some very far out fashions. Their designs are wild and very colorful they definitely stand out from the crowd and that’s just what this younger consumer wants! Remember it’s a form of self-expression and this under 30 crowd are willing to save up and splurge on these high-priced eye-catching bags. The big takeaway here is; fun and funky is definitely in these days in the handbag world.
The logo is back- remember the 90’s? the decade that spawned fashion trends like the mom jeans, vests, flannels, the layered look and of course the big bold logo. Manufactures were strutting their logo stuff loud and proud in the 90’s but by the late 90’s tastes had changed, and the bold logo look was considered tacky and passé. Fast forward roughly two decades and its back again! The bold logo look is everywhere and just as unapologetically self-promoting as ever.
Everything old is new again- so in addition to the return of the logo look, a lot of other styles of yesteryear are being revived and updated. The Box clutch has made its reappearance after lying dormant since the late 50’s as have many other classic top handle purse styles. They are ranging in sizes from the petite to oversized and usually in some pretty wild colors. If you lived thru the 90’s please sit down and brace yourself before reading further… the much reviled fanny pack is also back! Scary right? Well don’t be too alarmed its far less obnoxious than it used to be. For starters, it's being rebranded as a belt bag. The fanny or belt bag is not just around the waist anymore its waist or crossbody, and it’s not those synthetic materials anymore its now leather for the most part. Your big players like Louis Vuitton, Chanel, Gucci and Marc Jacobs all have their own versions of the much-maligned trend from the late 80’s early 90’s.
There are a few trends that don’t seem to be losing steam- While we have looked at a few of the right now trends there are a few styles and trends that seem to be holding steady in the fashion world. For starters, crossbody bags are still in, as is the bucket bag. The fringe and woven bag look is still holding strong this year and the push towards bigger bags in general remains.
Before you purchase- The handbag category is a very lucrative business, and many high-end brands are available in limited supplies. Fortunately, we can offer designer bags at a significant discount. A couple of important facts we need to review.
First, many high-end designer handbags lots are sold as Customer Returns. You should do your due diligence before purchasing these lots. Please see our tutorial video on understanding customer returns. Finally, that due to brand contracts, Coach handbags cannot be sold online (eBay, Amazon or any e-commerce platform) and cannot be exported or sold outside the United States. For more details on product restrictions, please see our tutorial video on reseller agreements.
After a few tumultuous years, the handbag industry is now starting to see a renaissance of sorts as brands have finally begun adapting to younger consumers changing tastes. The industry has begun to reinvigorate some styles of years past breathing some new and energetic life into some timeless classics.