Posted by Alex Jackson on 21st Jul 2017
What?? So eBay now wants us to guarantee delivery? Before you panic it’s totally optional and really most sellers should have no problem achieving these standards.
So what’s it all about? Well it boils down to eBay’s top priorities; free shipping and getting orders delivered fast! eBay’s guaranteed delivery program is a fairly straightforward premise, delivery in 3 days or less guaranteed. What guaranteed means here is if you don’t get it in time the buyer gets a shipping refund or a free return label. Now there are two options for guaranteed delivery as a seller you can select either handling time or door to door and this determines who will cover the cost either the seller or eBay. With the handling time option eBay eats these costs not the seller provided you did your part in terms of getting it out the door in a timely manner. With door to door you the seller are on the hook unless you offered free shipping then eBay offers a credit.
Now it may come as a bit of a surprise to some but the vast majority of eBay’s shipments already arrive in 3 days or less. eBay believes the real problem is a perception gap with consumers who automatically assume Amazon will be faster if they need that item in a hurry. So what are the rules for this program and who can join? Well basically anyone can join provided you are doing 100 transactions or more per month and essentially meeting your basic standards for top rated seller status in terms of processing time. So what’s in it for the seller? Well increased exposure for one eBay will enable shoppers to search by delivery date increasing the likelihood of closing a sale. Want more reasons? Let’s talk about perception again an added guarantee is another incentive for a potential customer to place an order, they may in fact pay a bit more for your item rather than buy it from one of your competitors because of that guarantee of a positive shopping experience.
Does this program have some potential pitfalls? Yes, they are called Alaska, Hawaii, Guam and Puerto Rico I personally have a lot of faith in the USPS’s ability to deliver in 3 days to the lower 48 but beyond these 48 I am a bit skeptical. Is this a major concern? Not really, how often do you ship to these locations in the first place? Plus eBay is taking most of the responsibility here so your exposure is minimal. Now the big question is should you opt in? Sure, why wouldn’t you if you qualify. After all the name of the game on eBay is get yourself seen and any opportunity to get more exposure for your product and your store is a big win particularly if it’s costing you nothing.