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Stay in shape by staying active! the same applies to online retail!

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Stop me if you have heard this one before, if you want to stay fit and in shape, you have to stay active! This rule of thumb to a healthy lifestyle also applies surprisingly well to your sales as an online retailer. If you think about it for a minute it makes perfect sense, the more items you post on a daily basis the more likely you are to make a sale and your chances only increase with each additional listing. Now, what is not immediately apparent, because it’s not an openly advertised fact, but many sales platforms actually penalize sellers for inactivity. Now we are not saying sites are actively preventing you from making a sale, they are just decreasing the likelihood of you making that sale. Want an example? Take eBay and its search engine Cassini. Cassini grades their search results for any given shopper’s search based on a multitude of factors. One of these is obviously the best match for the shopper needs, but it’s also grading those sellers competing for that sale. Sellers’s with good sales, great feedback and lots of active listings are going to appear at the top of the search. Sellers with lower activity but overall good stats might find themselves smack dab in the middle of the search. You may have the best match for the item and the best price and still not close the sale because your stats put you somewhere smack dab in the middle of the search. Frustrating right? But there is a solution to this particular problem, and it goes back to the premise of the article to stay active! In addition to posting daily, there are other actions you can take to beat the Cassini search bias on eBay. Have a thousand listings posted already but slow sales? Try these things.

1. Unsold listings sell similar instead of relisting.

2. Raise or lower pricing on multiple items.

3. Try auction vs. buy it now on multiple items.

4. Replace poor images on your listings.

5. Leave feedback.

6. Respond to emails promptly.

7. Accept those reasonable or best offers.

Again, the primary goal should be to keep posting on a consistent basis and to do this; you need to keep buying high-quality name brand products from Our most successful clients understand the importance of keeping their sales growing by purchasing liquidation merchandise on a consistent basis(remember our post on casting a wide e-commerce net?) either monthly or bi-weekly depending on your sales volume. Do this in conjunction with making those suggested changes to your current catalog of merchandise, and you will significantly increase your sales. In other words, keep your selling in shape by keeping your account active!



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