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Some dos and don’ts of listing creation

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So we have covered some of the basics of effective listing creation in previous blogs such as accurate descriptions, product identifiers (UPC’s, model etc.), clear photos but what else can be done to improve your odds of turning your products over more quickly? What follows is a collection of basic dos and don’ts to maximize your sales.

Some dos

Load up with relevant keywords- These are keywords pertaining specifically to the item you are selling these include brand, model, style, size, material etc.

Consolidate your listings- have multiples of a single item but in different colors or sizes? Use multi variant when selling on eBay instead of listing individually this greatly improves your visibility to eBay’s search engine.

Pick a font and stick with it- Going back and forth between fonts in a description can be distracting and frankly annoying same goes with colors remember some colors may be more difficult to read than others so when creating a description go with one color and one font.

Purse, handbag, bag, pocketbook which is it?- Well whatever you decide just use one don’t stack similar terms this is another practice that most site search engines frown upon.

Price accordingly by checking the competition- Check out the marketplace and see what the competition is selling the same or comparable items for. Is your pricing in line with your competitors or do they need tweaking? Maybe your competitors pricing is higher but they offer free shipping, maybe try out offering free shipping to see if it is effective way of promoting sales without sacrificing margin.

Some don’ts

USE YOUR INDOOR VOICE!!- Did you hear this old chestnut from your mom, dad or grandparent’s growing up? It’s true too with online retail turn that caps lock off and refrain from the digital equivalent of shouting the all caps. Avoid using all caps in title listing and description if you want to make your text more readable just increase the font size.

L@@K! D@n’t D@ IT!- Special characters and punctuation marks are also a no-no. Sites like eBay allow 80 characters for your title which may seem like a lot but can fill up quickly so avoid putting in non-essential words or characters. Special characters are discarded by search engines which can cause your listing to be downgraded.

Avoid the run on description- you have probably seen it before a solid 300-400 word run on description which covers the item, shipping policy, returns policy, payment options and a multitude of other non-essential information that you don’t care about. Be concise and break it up into manageable packets of information.

Active content is out!- Well at least for eBay this goes into effect in June of 2017 this includes JavaScript, Flash, Plug-ins and form actions within listings. In some ways this should be a plus particularly for mobile users these formats are typically not compatible either slowing or stopping page details from loading.     


 

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