Posted by Paul Foxson on August 13, 2014
Consumers of clients, whichever name you use, are the reason why you’re in business. No business can go far if it keeps losing its clients. The key to success is in building a rock solid relationship. You’ll have to keep them satisfied so that they keep coming back to you for more. If they are happy, they will even recommend you to their friends and family. Of course, there’s nothing more valuable than personal recommendations. Even the best advertisement campaign cannot match this.
As a business owner offering wholesale clothing, it should thus be your priority to always keep your customers satisfied. There’s a cliché saying that goes like this… “If you don’t look after your customer, somebody else will”. It’s indeed very true.
In the fashion business, your main clients are going to be women of all ages who are looking for designer dresses, wholesale designer handbags, and such products. Women by nature are extremely meticulous. However they are often very picky and fickle-minded. That’s going to be a challenge for you. Most of them are going to come back to you because they liked your service. So you’ll have to focus not just on offering the right wholesale clothing and accessories, but you must also offer exemplary service too. Plus, you’ll often also have to help them choose in whatever method suits best. But remember, you must do it in a subtle way. Don’t be too pushy.
It’s essential for you to be well-read and updated on the latest news and fashion trends. Read up every fashion magazine and blog you can find. Watch fashion news whenever you can. Set up your own fashion style and identity as well. It’s not just about how you have decorated the store, it’s also about yourself. But this doesn’t mean that you have to wear designer dresses yourself. This is about how you are presenting yourself overall.
Always treat your customers as more than just clients. Think of them as people with individual likes, dislikes and concerns. If you are doing this, then they are going to feel comfortable around you. And that’s the way you earn their respect and build a long-term relationship. Show them around your store even as you display your wholesale designer handbags, shoes, clothing and everything else. Smile. Give them the time they deserve.
If it’s only about making money, then you’ll never make enough of it.