Posted by Alex Jackson on August 24, 2018
We know there are naysayers still out there that insist men don’t buy clothes, so allow me to offer you some proof to once again try and dispel this myth. A study conducted by American Express released earlier this year showed that men in the United Kingdom spent an average of 43% more per month on clothing than women. That's an astounding difference, right? If you think this is an anomaly relegated to the United Kingdom think again! There has been evidence that stateside guys monthly dollar spend on clothing surpassed their female counterparts as early as 2016! While the total dollar spends remains virtually neck and neck, guy vs. gals in the USA, it is clear that guys are spending a lot more than ever on clothes. What is also clear is that the guys don’t object to spending a bit extra for those high-quality designer fashions. So what are the driving forces behind today's men’s designer fashion? And what does every reseller need to know to keep their guys happy, looking cool and also spending? Let dive into a few need to know trends.
Crossover trends with men’s and women’s designer- men’s and women’s fashion are rarely on the same page, but this is not the case in 2018. As we saw in our recent look at women’s designer leading high-end brands have gotten very bold with their colors in 2018 and have also reinvented some vintage looks from the 70’s, 80’s and 90’s. The same can be said of leading men’s apparel lines this year; we seeing again the same bold colors with a lot of vintage flair and with a particularly big nod to the urban culture of the mid-80’s.
Casual is the name of the game- no doubt about this one, casual is now dominating the high fashion industry. This can be seen across the board as high-end designers are embracing a multitude of influences such as hip-hop and skater cultures for fresh ideas to invigorate their labels. Additions to their lines include t-shirts, hoodies, track suits, sweatshirts, sneakers, and shorts. Not exactly what you would expect from high-end designer fashion and that’s the point.
The outdoors look- wearing a bulky puffer jacket and hiking boots would not be seen as out of place on fashion runways these days, yes the rugged outdoorsy look is not just for weekend hiking trips anymore these garments are now high-fashion mainstays. Look for brand names like Canada Goose and North Face to fit this bill also be on the lookout for vintage or heritage-inspired looks in this category remember everything old is new again.
Denim and the end of the skinny jean?- No man’s wardrobe is complete without an ample selection of denim jeans but one surprise this year is that the skinny jean may have finally had its day. Skinny jeans are losing ground this year as a more relaxed fit and flared jeans have taken their place in men’s wardrobes as their go-to pair of jeans.
Men and their man bags- Guys love stuff; they love carrying their stuff around, enter the man bag. The man bag is now an essential accessory, and it's coming in a lot of various forms these days from backpacks to crossbody bags and satchels. These bags are a practical solution to the modern-day problem of having to carry too many essentials like your oversized phone, chargers, keys, headphones and other essentials.
It’s a good time for any retailer in men’s designer fashion. These days, guys are very conscious about always looking sharp and are not afraid to spend a few extra bucks to stay that way.