Posted by Alex Jackson on January 19, 2018
So we are now in the midst of the winter months and summer swimsuit season feels a long way off. So why are we bringing up swimwear now? For a lot of reasons and even if you have never considered trying out this category before its definitely worth a second look. It’s very easy to overlook it or dismiss it outright as an option. While a lot of sellers may think this is a very seasonal category they may not realize just how long that season actually is.
Swimwear selling in the Summer and Winter!
Swimwear season traditionally kicks off in late February early March. Why so early? It’s still freezing in most of the country! Yes, that’s true but you have to consider a few key variables. First off; mid-winter vacations, when everyone at home is freezing their buns off your laying on a tropical beach. Sound familiar? Look around your office, in February and you will see the evidence right in front of you, the mid-winter tan is always a telltale sign. Second is the annual migration of 20 something’s to those same tropical destinations commonly known as spring break. Last there are plenty of year-round locations were summer is virtually permanent like Florida and California you can count on these two states for year-round sales. Starting to get the picture? Be ready by late February and watch as those sales steadily increase until about August-September when they normally drop off as we get further into the fall season. That’s 7 to 8 good months of solid sales, that’s a fairly large window of opportunity for a seller to take advantage of. Starting early helps because now you have the best mix of lots to choose from and getting them in and listed right as the season kicks off is a surefire way of grabbing those early sales. Remember that it will takes a couple of weeks for you to receive your order and you will need time to process incoming inventory. DO NOT procrastinate, purchase swim wear now! Set yourself up for a successful 2018!
Storing Swimwear is EASY!
Do you have limited storage space? Working out of your home or apartment and don’t have anywhere to fit bulkier items like coats or bedding? Swimwear lots are small and very easy to store a standard size lot of around 300 units can fit comfortably into a closet or be repacked into several small storage bins. Swimwear is not gentle, it’s made to withstand harsh seas and sporting activities, no need to put each item on the hanger or bubble wrap when shipping!
Shipping Swimwear is cheap and simple!
Every selling platform talks about free shipping and how much customers love it. Great for the customer not so much for the seller paying for it. With swimwear you can offer free shipping all day without going broke or padding your sale price because these items are light! Figure your average swimsuit weighs around 4 to 6 ounces you can ship first class mail and not worry about breaking the bank. Want more shipping perks? Let’s talk packing, nothing special required bubble mailer and you are done with no worries about breakage.
Swimwear one of the great overlooked categories that may surprise you so dive into the waters and soon because things will be heating up sooner than you think.