Posted by Alex Jackson on December 12, 2017
Coming this February Wal-Mart is losing its hyphen. Seems like a minor change to many, Wal-Mart to Walmart but this is a nod to a much bigger shift that is currently going on at the world’s largest retailer. This move is to better Walmart’s online identity and to help shoppers better find Walmart.com. Yes, it’s another not so subtle acknowledgement that a big portion of retail is shifting online and that Walmart is shifting its strategy to address the ever increasing threat posed by Amazon. Walmart has been pouring resources into the fight by buying up trendy online retailers and aggressively recruiting sellers to compete with Amazon’s own hoard of marketplace sellers much to the benefit of sellers it’s always good to have options! So how is this war playing out this holiday season? Well it’s not quite what you would expect, sure Black Friday and Cyber Monday meant deals galore but after the deal hunters have made their early purchases it’s all about convenience. How are Walmart and Amazon catering to these last- minute shoppers? Getting them their orders as quickly as possible. While Amazon is well known for its fast shipping, Walmart is able to offer in store pick up a significant advantage with its massive physical footprint. The concept is simple, why lose money on battling it out on price when you can simply offer service that is worth that additional premium? Sad to say for the shopping procrastinators, there are few last minute deals to be had from Walmart or Amazon but at least those items will be there on time.