Posted by Alex Jackson on June 02, 2017
its nearly summer the most distracting time of year and probably the last thing you feel like doing is starting a big new project and staring at your computer screen or spending more time than you have to in your store. No matter how much you enjoy your work sometimes it’s hard to stay focused and motivated. If you want some simple advice on how to stay focused set some goals for yourself and then make them happen. But where to start? Well we have a few suggestions for you, four to be specific that are universal to any business whether traditional retail or internet. Complete all four this summer and you have laid the groundwork for tremendous sales growth for your business throughout the remainder of the year.
Explore other selling channels- Big world out there particularly for online retail have you fully explored all your options? Take some time to explore some of the many alternate sales channels that are out there. Sell on Amazon and eBay? good start how about Facebook, Poshmark, eCRATER or Bonanza? There are dozens more options out there and some very specialized marketplaces that just might be ideal for the merchandise you specialize in. Build a list of sites you want to explore take notes maybe spreadsheet it the pros and cons like the costs of selling, time involved setting up an account, item creation etc. and test the waters pick your top 2 or 3 and start selling see how it goes it’s always good to have multiple streams of revenue. Traditional retailer and stumped for ideas? Take your show on the road this summer why not explore selling at seasonal festivals or flea markets it’s a great way to just get your name out there too and share your business with a whole new set of clientele.
Clean house- if it has not sold in three months what is the likelihood it will sell in another 6 months? Not that good right? Its good to have a nice wide selection of merchandise but dogs are dogs and there’s no reason to hold onto a clunker of an item. Move it out cheap or revise that items description its not uncommon that a poor description or lousy photo can kill a potential sale. The one exception to this rule is seasonal sensitive items. Have a Moncler winter coat that sells for big bucks in season? Hold onto it and maybe repost near the end of summer when demand starts to increase again.
Get your name out there- are you advertising your business? Even more basically do people know you exist and where you are? This is particularly important for our brick and mortar clients make sure that when your googling your business that it actually shows up and the information is correct and up to date. Use google business to claim ownership of your listing and make sure the info is accurate. Little or no budget for advertising? how about Facebook, Pinterest and Twitter these are great ways to cheaply and effectively promote your business and put your wares in front of potential customers. Try not to just post pics of items for sale but sell them by telling a story it’s a fun creative way to interact with your customers and get some better ideas of what appeals to your clients.
Give yourself a makeover-This step should go hand in hand with getting your name out there spend some time improving the look and feel of your store be it physical, virtual or both. Does your business have an identity? Many online sellers just use their name or a nickname but does this tell existing or future customers anything about what you do? Most of the online platforms offer a lot of customization options to personalize your store such as adding a logo, company overview or creating galleries of items you have for sale and all of these things help you stand out from the crowd. Create your stores identity and then continue to sharpen it up. Brick and Mortar try out some seasonal displays are you in an area with a lot of foot traffic can you put some merchandise in front of the store to lure some customers in? what about store layout do you find clients gravitating to a certain part of the store and ignoring others? Perhaps it’s time to play around with the layout of the store or at least slightly tweak. One well thought out change can really make a dramatic difference to your stores feel and bottom dollar.