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eBay is this the turnaround we have been waiting for?

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Good news for eBay sellers stuck in the mire of sagging summer sales eBay is back on TV! eBay just rolled out a new TV ad campaign that premiered august 1st on ABC, NBC, HGTV, E, ESPN, Fox Sports and TLC. This is just one small portion of eBay’s mission to revitalize the site and increase the ranks of both buyers and sellers. Let’s face it eBay has changed significantly in the last 10 years not all for the better. The crazy feedback system, the glut of overseas sellers selling commodity merchandise at pennies on the dollar not to mention the ongoing battle with Amazon has just turned off a large portion of both buyers and sellers. Despite this there is reason to be optimistic the recent changes to seller performance standards and how top seller status is calculated seems to be step in the right direction for the disgruntled seller sick of having to phone eBay to have a defect removed. eBay has also started an outreach program to inactive and booted sellers to bring them back into the eBay fold. Granted some of these sellers deserved to be booted but many more were put on the blacklist for a set of standards that were ludicrously subjective. Combine this with a TV and internet campaign to bring in new buyers and you have all the elements in place to stir up a stagnant market. eBay’s CEO Devin Wenig said at their recent eBay Open event that he’s looking to add 100 Million new users. While this may sound like a lofty goal it is not entirely impossible. New buyer’s equals more sales and new or rehabilitated seller’s equals a more diverse pool of merchandise drawing in even more potential customers creating a cycle of rejuvenation that eBay needs.



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