Posted by Alex Jackson on 12th Apr 2019
After a long, cruel and seemingly endless winter, It’s finally spring again and the perfect time to start selling swimwear. Before you say it, yes we have talked about swimwear before, and we are circling back on the subject again today because it’s a category of goods that deserves the added attention. Swimwear as a category is perfect for any type of reseller, its small and light, easy to store, and cheap to ship to your customers not to mention quite profitable as well! What seems to happen every year is that resellers tend to forget about the category until May or June and then they are forced to play catch up for the rest of the season. Today I am going to give you 4 tips on how to expertly cash in on the swimwear season and it all boils down to timing your sales and your purchases.
Swimsuit season begins in March- no fooling! And I know it’s still cold and miserable in most of the country at this time of year, but this is when retailers break out the one-pieces and tankinis and start stocking their shelves and so should you. Buy as early as possible (back to this later) and get those items prepped and ready for resale beginning in March. Wait too long and supplies can and will dry up quickly.
May and Memorial day is when sales really kickoff – May is when things like the weather and the sales heat up. By May most of the country is now completely thawed out and thinking of hitting the beaches again. Retailers normally entice shoppers in to buy new swimwear around the Memorial Day holiday so be amply stocked up by this time to cash in on the uptick in demand.
June and July are the big money months- forget sales and discounts this month this is when every retailer is charging top dollar because this is peak season and time to reap the big rewards of getting that early start.
September wind down and think of the future- September is when you close up shop for the season, discount and blowout if you want or perhaps stash these leftovers for next season. One very important thing you should consider especially if your flush with capital is to stock up this month for the next year’s season. This is the time when you can get some of the best deals on some of the best possible merchandise available.
Resellers don’t fall asleep at the wheel and let another season pass you by; it's time to get back on swimwear today.