Loading... Please wait...
  • My Account

Consumers are now down with a discount.

Posted by

Internet retail has played a huge role in reshaping the traditional retail landscape. Despite its disruptive effect, there is still one category of retail not only immune but thriving and growing. What’s even better is, it’s a sound business model that any aspiring entrepreneur interested in opening their own retail establishment can easily replicate if you have the know-how and the right merchandise. We are talking about discount retailers and there is a lot of evidence that discount brick and mortar retailers will continue to thrive in this internet age.

Consider a few of the industry’s leading players in the off-price retail world like TJ Maxx and Ross. These two have not been struggling or feeling the internet pinch, in fact both are turning profits and growing their physical footprint rapidly with hundreds of new store openings planned for this year alone. The reason for their success is multifold but can be condensed down to a few key factors. For starters, no matter how good the economy is consumers are always on the hunt for a great deal. These retailers can deliver these great deals by specializing in manufacture overstock or overstock from other leading retailers. Second, your leading internet retailers are not exactly targeting these types of bargain hunter shoppers. Sure, they may have some compelling seasonal promotions, but that leaves the rest of the year open for these consumers to hunt store racks and shelves at secondary market retailers for bargain deals. There is one more reason that is a bit harder to quantify, it is the physical and emotional experience of shopping. Sure shopping in a store is not for everyone, and you can get virtually anything you want online, but it’s also a very unemotional experience. You can see it, but not touch it, you can visualize how it might look and feel on you, but won’t know until you purchase and receive the item. Think that shopping in a physical store is outdated? Amazon would beg to defer, why else would the world’s largest internet retailer be opening physical stores!

So we have explored the how’s and why’s of the secondary market retailer’s success but now let’s look at why you, the independent entrepreneur should consider this off-price brick and mortar retail model. If you have ever dreamed about owning and running your own retail shop now is the perfect time to do it. Let’s look at some of the market conditions working in your favor. The United States continues to enjoy a long period of prosperity and consumers are spending. Combine this with a weak retail rental market making renting or leasing your own store space more affordable than ever. The big players in the off-price arena certainly have deep pockets but can’t afford to be everywhere at once and lack of flexibility as far as pricing and merchandise mix that you as an independent do not suffer from.

Last and most importantly, you have a reliable source of high quality liquidation merchandise from, who offers you the brand name merchandise that these shoppers are looking for. So just one more question for you, what are you waiting for?



View all categories

Recent Updates

Connect with us