Posted by Alex Jackson on 7th Jul 2017
It’s that time again, Amazon’s Prime day is upon us, this year falling on the 11th of July. While you may not be officially participating this year there’s still no reason why you shouldn’t take advantage of some of the additional traffic.
Amazon set the bar even higher for entry into this year’s promotion with fees of $300-$500 per deal plus a minimum of 20% discount not to mention the inventory requirements. Let’s face it this is a high bar to clear unless you’re a manufacture so the next best thing is to do your own promotion. What do you need to know and what can you expect? Well for starters significantly increased traffic this is a big annual event with a ton of ad dollars going into the promotion. Prime day 2016 was an even bigger sales day for Amazon than the previous year’s Black Friday sales, simply unheard of numbers especially for the middle of summer. Want some of the crazy stats? Try two million toys, one million pairs of shoes and nearly one hundred thousand TV’s sold in just one day!
What you can expect is a lot of shoppers stopping in specifically to see the deals and then throwing a few additional items not in the official prime day promotion into the shopping cart. What is fundamental is that you cover a few of the basics; first make sure your inventory is accurate and that everything your selling is posted and active. Remember your fishing for customers here and you want a nice big net to catch these fish so make sure lots of sku’s are up and active to lure them into the net. Next ,now that they are in give them a reason to spend some cash, give them a promotion and time it to coincide with the sale maybe start it a day or two earlier just to be safe and maybe give modest discounts to new inventory and go a bit deeper on a few of the older items. Are you prepared for some extra volume? Don’t make beach plans for the 11th and miss out or forget to restock on packing materials and have to run around town for packing materials from your office supply place at twice your normal price. In summary prep and stay on your A game, it’s a great opportunity to rack up some extra sales.