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The end is near for active content on eBay

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So you may recall last September we talked about eBay’s fall seller update and briefly covered a fairly big change that’s scheduled to take effect this June on eBay it’s the end of active content like JavaScript and Flash. Wait what is active content? Maybe you have that scrolling gallery or another type of interactive element? Maybe be you have a search tool for your store or drop down menus well get ready because these are all getting the boot. There are two big reasons for this move the first being site security these formats are more susceptible to potential interference the second is to make the site more user friendly for mobile devices as shoppers spend less time on the PC and more on the phone shopping. So what do you need to do? Well remove it and definitely before June otherwise those listings will be blocked. Do you have active content in your store page? That’s got to go too but you have a bit more time to remove this 2018 is the deadline. If you are uncertain if your existing templates contain active content eBay has added a preview window to see your listing with and without its active content so you can figure out what if anything needs to be edited or removed. In addition, eBay is emailing sellers pointing out which listings must be changed. There is one small upside to this headache you are making your listings more user friendly to mobile users meaning potentially more sales plus it’s a good opportunity to maybe make some tweaks to some older listings. 


 

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