We are now just one
week into December dear readers and let me ask you, are you completely
exhausted from the continual holiday selling grind yet? Just dreaming about
those three short weeks until you can finally kickback and relax? Maybe park on
the couch all weekend and catch up on your binge-watching guilty pleasures? Big
mistake folks! Don’t pack away your product and throw it in the closet like
your holiday decorations you have more sales to make. The holidays end and so
do the sales, a common misconception and sure it could even be true if you help
make them stop.
To put it plainly your
sales will end if you decide to take your foot off the gas and take a break.
Post-holiday season shopping is nothing to ignore. There are solid sales to be
made; you might even call this the “it’s what I really wanted” season as
consumers return their focus to shopping exclusively for themselves again. Many
consumers also exchange gifts, trading them in to put towards what they really
wanted. Even more start spending that holiday cash and gift cards they found in
What should be on your
to-do list come January 2nd? It should pretty much look like your
December 2nd to do list but with a few minor additions.
Step one: Number
crunching, take some time to analyze your holiday season sales. Identify when
your sales started picking up, when they peaked and basically identify what
worked and correct those issues that didn’t. Not only will you have invaluable
information to help you better plan for next year’s season you will also have a
better understanding of how your business is performing.
Step two: make a plan
of action for the new year. Now is the time to explore new options regarding
your product mix, how you market your business and where you offer your goods
for sale. It’s also a good time to start thinking about the upcoming season and
to decide when to transition over. January is a great time to be shopping for
spring/summer clothing lots, supplies are ample, and you have first dibs on the
best merchandise from the previous year.
So, in short, continue
to do what you are already doing keep feeding that pipeline of merchandise into
your business and keep that forward momentum that you built up during the
holiday season rolling. After all your sales don’t have to end come