SizeUSA recently carried out a survey of body
measurements on 10,000 people in 13 cities across the US. This study was
sponsored by textile and clothing businesses, many universities, and the US
Army and Navy. A 3-d scanner was used for taking the body measurements. Results
of this survey were published on The New York Times. It tells us a few new
The average size for American women is now
14, which was the cutoff for Plus-Sized Clothing after World War II. It’s
different for men too. The average size for men has been 40 Regular. However it
is now 44. The study reported variations between different ethnic/racial groups.
So what are the different groups saying about
Fashion industry editors are saying that the
traditional 40 Regular for men is now between 36 and 45. Women between 36 and
45 are averaging between 41 and 43.
Though the averages have gone up, according
to the SizeUSA survey, but a majority of men and women in the country don’t
believe that they are overweight. 38% women surveyed said that they were “about
the right weight”. Only 21% agreed that they were overweight. For men, this is
even lower at 10%.
Of course, clothing manufacturers are aware
of this trend. CBS 60-Minutes came out with a report recently where it was
revealed that clothing manufacturers have been designing and constructing larger-sized
apparel for the heavier market. But they have been labeled down from commonly
accepted sizes. Clearly the surveyed adults have distorted self-perceptions. But
the clothing designers and manufacturers are not taking any chance. They are
going easy on the egos of their customers so that their clothing lines are
for Your Business
There won’t be much of an impact for you. Just
remember to be careful when you are looking at the wholesale liquidation goods at FoxLiquidation.com. Check out the
sizes of items in the manifest. Look closely, because we have a lot of wholesale designer clothing and shoes. It’s
good to know the going sizes, and how they have changed in the last decade or
so. This will help you approach the right target market and sell quickly.
You don’t have to look beyond
FoxLiquidation.com because we are among the best wholesale designer clothing suppliers you can find. So go ahead.
Find your wholesale liquidation
goods here at 70% to 90% below their retail price, select from the wholesale designer clothing and shoes
and other products, place the order, receive them, and begin to sell. It’s
really quite easy.