We have now reached mid-December and peak holiday selling season
madness. I know your probably fed up with packing and processing orders, so
much so that the mere sight of a tape gun makes you sick but hang in there
you’re doing great, and there are a lot more sales out there to be had. Now
it’s almost a holiday season tradition at this point for us to sit down and
have this talk with our readers, but like anything important, it’s worth
repeating. The holiday season-ending does not mean the end of your sales, and
the only way that this does happen is if you let it.
January is rapidly approaching, and it’s the month that
consumers traditionally go shopping for themselves, usually armed with gift
cards now on the hunt for the thing they actually wanted as a gift this past
holiday season. Far too often, sellers decide to holster the tape gun just a
bit too early in the new year and lose out on this second wave of post-holiday
shopping. The holiday season wraps up closer to the end of January that’s when
most shoppers will have exhausted their supplies of gift cards, and the dreaded
post-holiday season credit card statement arrives. Now until then, you need to
keep your business chugging along, and you can achieve this by consistently
loading new inventory. What should you do at the end of January when the
holiday season shopping does wrap up? What any good business owner would do
Review your 2019 season, identify what worked, and correct those issues that
didn’t. Not only will it help you to plan for next year’s season, but it will
give you a broader picture of how your business is performing.
Late January is also the time to explore new possibilities for
your business. Is this the year you decide to expand to a new sales platform?
Or even bigger the year you choose to create your own website or open your own
brick and mortar store? Maybe this is the year that you diversify your product
offerings and expand your business in entirely new directions. This is the time
to do the legwork, to research and plan, and the more time you invest now, the
better your sales will be later on, so put the time in now.
So, in short, keep up the hard work, keep that momentum going
and start planning for 2020 and where you want to take your business in the new
No matter what direction you decide to take your business in
2020, remember you can always rely on Foxliquidation for what your clients want
in apparel, accessories, and home goods needs.