What is the world biggest online shopping day? If you were
to guess Cyber Monday, Black Friday or Thanksgiving you would be close but off
by a few weeks. It is actually 11-11 or Singles Day as it’s known in China.
It’s not technically a holiday, but more of a marketing event that’s been
nurtured into a massive consumer shopping frenzy by the Chinese online retailer
Alibaba. The event kicks off with an hours-long star-studded gala which
includes a dizzying array of acts, but the main attraction is the big board
which display’s their skyrocketing sales, which generally pass total US Cyber
Monday sales in a matter of minutes. If this all sounds a bit familiar, a
marketing event turned into a massive consumer shopping frenzy it should
because it’s just what Amazon is attempting to do with its own event Prime Day.
While Prime Day is no 11-11, it’s still nothing to sneeze at
plus it’s still growing. Prime day or more accurately days because it’s now a
two-day event, is happening this year on July 15th and 16th. It may not surprise you to learn that Amazon
has taken a few notes from Alibaba on 11-11 and worked them into their Prime
day playbook(this year Prime day kicks off with a Taylor Swift concert). What
is surprising this year is the degree to which other leading US retailers are
now pushing back with their own anti-prime promotions.
Years past major retailers just shrugged and ignored the
Prime Day promotion, but this year retailers like Target and eBay are taking
the event head-on with Target’s Deal Days, and eBay’s not so subtly named Crash
Sale this is a reference to the 2018 Prime day during which Amazon’s site
crashed. As more retailers pile on and attempt to lure shoppers away from
Amazon during their big event, it is fairly clear that consumers will have a
lot of incentive to do some shopping the third week of July this year. Events
like this draw lots of eyeballs, and even if consumers pass on the prime deals,
they tend to stick around and do some more shopping even if the goods they buy
are not a part of any promotion.
Resellers take note, even if you do not participate in any
of these sales events you can still benefit from these promotions. Consumers
are being given a boatload of reasons to shop this July, and they will be
stepping away from the BBQ and the beach to squeeze in some serious
shopping. How do you prepare? Simple!
Stock up with the help of Foxliquidation
who has all of your needs to entice some Prime Day deal shoppers to buy from
you. Now generally these Prime Day deals have focused heavily on Tech, apparel
and home goods. Consider stocking up on our various apparel categories but also
Bedding and Bath,
Merchandise and Health and Beauty
which covers all of your HomeGoods needs.