Is it time to freshen things up?

When was the last time you had a McDonald’s hamburger? Has
it been a few months or years perhaps? If so, you are not alone, the golden
arches have lost some of their luster. Over the last decade, McDonald’s has
seen a steady decline in sales and market share as newer players have entered
the fast food arena and gobbled up large chunks of their market share. But this
trend seems to be shifting after McDonald’s made one small but important
change. After investing four years and 60 million dollars into optimizing their
supply chain logistics, the company has shifted from making their
quarter-pounders from frozen patties to fresh meat. This may seem like a small
step, but this is a massive undertaking for a company of this size and the move
to fresh over frozen has already started paying off. The company has reported
an increase in sales of quarter pounders for the first quarter of 2019 of more
than 30% that’s about 40 million more quarter pounders and roughly a gazillion
calories for those who are counting.

Now justifiably you
may be wondering what this has to do with selling liquidation merchandise. My
point is this; If you are in a competitive market and your sales are flat or
declining, you need to freshen things up. How this Is done in the liquidation
resale market is basic; you have two viable options to keep your business
growing. Either widen your current path or make some new paths for your

When I refer to widening your path, I am talking about
increasing your inventory footprint. If you like what you currently specialize
in, say for example Ladies
and that’s all you want to do that’s fine, but make sure you are
growing and not just treading water. You can keep your business continually
expanding by increasing your inventory footprint. So often, sellers achieve a
degree of initial success but then fail to keep the momentum going by
continuously replenishing their inventory. It’s easy to get complacent and then
lose that momentum you built up, keep it growing by widening your inventory
footprint, more items for sale means more sales.

Your second option, make new paths, is about branching into
new directions for your business. If you are currently specializing in a
particular category, why not consider expanding into complementary categories?
Selling Ladies
clothing? Why not add Jewelry or Accessories
to the mix. This might entice a whole new audience, who would also be
interested in your core category of goods. Create new business and draw in an
entirely new audience by creating new paths for your business.

Growth is essential to any healthy business, and you have to
keep things like your inventory fresh and has what you need
to do this. Whichever option you choose, widening your current path or make new
paths, your success depends on your willingness to make that one small but
important change.

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