Give a boost to your bottom line by Accessorizing.

One of the best-kept secrets in
high fashion is that the real money is in the accessories. Sure, it’s the
big-ticket items that garner all the attention, who doesn’t dream of owning one
of those fabulously expensive outfits from some of the leading names in high
fashion but the real money has always been in the accessories, like the belts,
scarves, gloves and other accouterments offered by these leading designers.
Even to the well-informed reseller such as our reader’s accessories can be more
of a secondary category. You may have considered purchasing accessories from
time to time to possibly complement your selection of goods, but it’s not your
go-to category. What you may not realize is that, if properly integrated into
your business they can create both increased sales volume and greater overall
profitability for your business. So, let’s explore why you should consider
accessorizing your business with accessories.

Accessories are money makers- lets
explain why accessories are the big money makers for high end fashion and it
all has to do with volume. Big ticket items from leading designers garner most
of the limelight but the accessories represent the core driving force behind
their brands profits. A thousand-dollar dress though stunning, has a very
limited consumer base that can and is willing to spend this kind of money on a
single garment. Compare this with a few hundred-dollar belt, scarf or pair of
sunglasses from the same high fashion house and your potential customer base
and sales volume have increased exponentially. The concept here is that leading
designers want to grab a wider base of consumer with these lower cost and more
obtainable high fashion luxury goods. The number two reason behind accessories
being cash cows for top brands is that they are relatively inexpensive to
manufacture. You may be using high-quality materials but it’s also to produce
smaller items and in much higher volumes. Less material usage and increased
production translates into lower costs netting these designers higher profit
margins. Resellers can reap big rewards on these luxury goods in the
liquidation market as the cost per unit represents a very small fraction of the
retail cost allowing ample room for
profits.

Accessories add essential sales
volume- We have talked previously about finding that happy balance between profitability
and sales volume, accessories not only will bring your business greater margins
but also adds that much-needed sales volume. Businesses that rely heavily on
big ticket item sales need a counterbalance to prevent those inevitable cash
flow crunches during slow periods. Adding accessories to this mix increases
your volume and reduces the impact of these sales slowdowns.

Accessories are essentials to any
wardrobe- Consumers are a whole lot more creative these days with reinventing
their existing wardrobe. Instead of running out and buying new outfits each
season, many of these thrifty consumers simply keep the foundation pieces and
reinvent the outfit with new accessories. This translates into a need for a
wide selection but also a high demand for accessories to reinvent those key
pieces in their wardrobes.

What’s the number one gift
during the holiday season? – No not the instant pot that’s so 2017! What is
that tried and true gift that you go to out of sheer desperation every year for
that casual acquaintance or that second cousin that is virtually impossible to
shop for? It’s the accessories like the gloves or scarves. They are staples of
every holiday season. Can you recall a year that you did not either give or
receive one of these items? As the fourth quarter heats up and the weather
cools down expect to see these types of accessories skyrocket in
demand.

If you are in the clothing retail
business and do not carry accessories, you should pack your bags and close down
your shop. Accessories are those magical high markup-impulse items that will
make or break your business. Right now is the time to prepare for the holiday
season by purchasing accessories
liquidation lots
which come from high end department stores and are packed
with designer brand names that you want.
Please do not procrastinate as these lots sell out quickly once we
approach the season of gift giving.

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