Apparel resellers who want to stay on top of their selling
game, need to keep a careful eye on the fashion industry, so they know where
the apparel market will be going next. It’s just like driving, best to know
what’s on the road ahead and to know what’s around that next bend. So today we
are going to take a closer look at one of the apparel industry’s leading names
Ralph Lauren, and to see their vision of apparel is in 2019.
Throwback looks continue as well as athleisure- If you
thought that the retro looks of the ’80s and ’90s were just a blip on the
fashion radar think again. RL has just relaunched one of their iconic ’90s
sublabel’s Polo Sport. For those who may have missed out on the ’90s (my
deepest sympathies), this line was a staple of early ’90s fashion with its use
of denim, bold colors and its focus on athletic activities. It achieved that
difficult task of straddling a line between casual cool and the off to the gym
look quite successfully. Its revival in no small part can also be tied to the continuing
strength of the athleisure movement. This should be a big winner for Ralph
Lauren this season it’s a savvy move that taps in on two ongoing trends at once
vintage and sportswear.
Environmentally and socially conscious- What’s more timeless
than the classic look of the Ralph Lauren Polo shirt? If you were to make a
list, it would be a short one. So what could be more timeless and timely than
the same Polo shirt but made from recycled plastic? Ralph Lauren this year
launched the Earth Polo an environmentally responsible shirt made of the
equivalent of 12 plastic water bottles and dyed in a process which uses no
water. While this Is not the first shirt made of recycled plastic it is
undoubtedly one of the most iconic and this move is part of a bigger push by
the brand to make their products more environmentally and socially responsible.
This year Ralph Lauren is also launching a gender-neutral line of clothing
celebrating pride month with the bulk of the sales proceeds going to various
LGBTQIA nonprofit organizations. Brand’s today need to stand for more than just
high quality and flashy looks, and Ralph Lauren clearly recognizes this.
So what are our takeaways? Retro looks are still very much
the in thing, and athletic apparel is as hot as can be. Consumers are becoming
much more aware of what the brands they wear represent, big players like Ralph
Lauren are taking note of this, so be sure to focus on brands that are both
environmentally and socially responsible.
Foxliquidation.com has a wide array of goods from leading
apparel brands like Ralph Lauren you can find these goods in our various RL
categories (Please Note, Foxliquidation.com does not represent and is not
affiliated with Ralph Lauren™. Ralph Lauren ™ is not associated and does not
endorse Foxliquidation.com in any way) please note restrictions apply to the
resale of goods contained in these lots.
These items can also be found in smaller quantities in many
of our other categories such as
A final word on those iconic Polo shirts we discussed
earlier. We get this question a lot it’s probably one of the most commonly
asked questions in the liquidation industry and not a day goes by when we don’t
get this one… “Can I buy just polo’s?” the answer sadly is no. when you use
words like timeless and classic to describe a garment it’s very unlikely for
large quantities of it to end up in liquidation channels. Yes, we have them
frequently but generally in small amounts and resellers should be very wary of
any wholesaler or liquidator offering large quantities of an item like the
polo, remember if it sounds too good to be true then often it is.